The CENTRESTAGE :
Hong Kong Convention and Exhibition Centre (HKCEC)
Show Date: 9 - 11 Sept 2022
CDSS promoted and marketed the products and brands designed by HKDI students and alumni in Centrestage from 9 to 12 September 2022. Visitors were able to see and purchase students’ and alumni’s works from the Fashion Design, Product Design, and Jewellery Design programs. Products showcased at Centrestage included Denim accessories, Sustainable Denim Bags with Lazer and digital print, Tee & baseball cap with embroidery, and DIY sustainable knit products.
With an objective to practically promote HKDI students’ design talent, CDSS organized periodic selling events in the form of pop-up bazzar to sell HKDI and VTC students’ and alumni’s products in HKDI, supplemented with selling through commercial online platform. The commercialization act also went public on a larger scale in Centrestage, HKCEC in September 2022, involving collaboration with companies like Advance Denim, Brother, and Tajima with sponsorship and joint-hand promotion effects. An alumni booth was also arranged in the Centrestage venue to support HKDI/ VTC alumni established with their own designer product brands, to promote and sell their creations in the booth too.