Brand Collaboration –
“CDSS x POPCORN”
Popcorn General Store has always been committed to open up new ideas and provide surprising consumption experiences to their customers. In the soft opening collaboration with CDSS, the two parties have been working on interdisciplinary projects, to form new e-commerce strategy, innovative retail technology and creative talent training.
In the CDSS x POPCORN collaboration, HKDI students studying Higher Diploma in Fashion Branding and Buying and Higher Diploma in Fashion Media Design were invited to participate in a series of competitions on Fashion Visual Merchandising, Fashion Promotional Video, and Fashion Styling & Photography, by using popular fashion brands under POPCORN General Store, namely, RipNDip and Chinatown Market.